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☆ LinkedIn betting it can take on TikTok and Instagram in influencer marketing
▼ + stars: | 2024-04-12 | by ( Jordan Novet | ) www.cnbc.com time to read: +2 min

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Its product, called Thought Leader ads, launched in a limited capacity last year. LinkedIn introduced Thought Leader ads last year but with limited use. By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the author grants permission. Social media marketer Brendan Gahan is so bullish on the format that he's focusing much of his efforts on helping companies use Thought Leader ads.

Persons: eMarketer, Max Willens, Dan Shapero, Ryan Roslansky, Brendan Gahan, Gahan Organizations: LinkedIn, Microsoft, eMarketer, Facebook, Mastercard, Social, Twitter Locations: TikTok, Singapore

☆ My dad has 3 lessons for a more fulfilled life—happiness experts and CEOs agree with him
▼ + stars: | 2024-01-21 | by ( Renée Onque | ) www.cnbc.com time to read: +4 min

DON'T MISS: My mom has 4 rules for a meaningful, fulfilled life: A happiness expert says she ‘loves’ them This April, my dad will officially be 50 years old. A lot of times, it usually steers you in a better direction," my dad says. For this reason, my dad believes that some stressful situations can, and should, be avoided for your mental and physical health. Fight to get to what is going to make you feel better on a daily basis," my dad says. And even when he worked as a security guard, my dad found things to love about his job while also creating art in his spare time.

Persons: It's, he's, —, ‘, Here's, Ryan Roslansky, Roslansky, Dan Roth, Steer, He's, Onque, Viva Organizations: American Psychological Association Locations: Newark , N.J

☆ Silicon Valley engineers joked you'd go to LinkedIn to retire. Then came the PIPs and layoffs.
▼ + stars: | 2024-01-12 | by ( Jyoti Mann | Grace Kay | ) www.businessinsider.com time to read: +12 min

"For years, there was a semi-joke that some people in Big Tech go to LinkedIn to retire," a current engineer told BI. Amid a transformative year for the social network, LinkedIn spokesperson Nicole Leverich said the company has continued to prioritize its employees. The golden days of growthSome LinkedIn workers like to reminisce about what one engineer called the "golden days." AdvertisementLinkedIn rates its workers on a scale of one to five, seven workers told BI. AdvertisementA current engineering manager added that the goalposts for performance reviews had shifted.

Persons: —, Satya Nadella, we've, It's, Nicole Leverich, Leverich, you'd, Mohak Shroff, ChatGPT, We're, Ryan Roslansky, Kelly Sullivan, he'd, hadn't, Roslanksy, Brian Wieser Organizations: Service, LinkedIn, Business, BI, Microsoft, Big Tech, Google Locations: Big, Madison

☆ Read the email LinkedIn sent employees announcing more than 600 layoffs across its engineering and product teams
▼ + stars: | 2023-10-16 | by ( Jyoti Mann | Grace Kay | ) www.businessinsider.com time to read: +6 min

LinkedIn told employees in an email Monday that it's cutting more than 600 roles. The professional networking platform said the cuts will be across its engineering and product team. AdvertisementAdvertisementLinkedIn is making further cuts to its workforce and laying off more than 600 employees across its engineering and product team. It also gave a breakdown of where the layoffs would take place and said "137 Engineering management roles" and "38 Product roles" were getting cut. Broken down, there are 137 Engineering management roles and 38 Product roles being reduced.

Persons: —, It's, Ryan Roslansky, Roslansky, we've, jmann@insider.com Organizations: Service, LinkedIn, Staff, CNBC, Google, Microsoft, Meta, Engineering

☆ LinkedIn is cutting more than 650 jobs
▼ + stars: | 2023-10-16 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +1 min

In a blog post, the social media site for professionals said it is making changes to its organizational structure and streamlining its decision making. Microsoft bought LinkedIn in 2016. Recently, LinkedIn announced an AI-assisted candidate discovery for recruiters using the site. And in Microsoft’s most recent earnings report, LinkedIn reported its AI-powered collaborative articles are the fastest-growing traffic driver on the site. LinkedIn already cut 716 positions in May and shut down its jobs app in mainland China.

Persons: Ryan Roslansky, Satya Nadella Organizations: New, New York CNN, LinkedIn, Microsoft Locations: New York, China

☆ LinkedIn taps AI to make it easier for firms to find job candidates
▼ + stars: | 2023-10-03 | by ( Stephen Nellis | ) www.reuters.com time to read: +3 min

LinkedIn CEO Ryan Roslansky attends the Viva Technology conference dedicated to innovation and startups, at the Porte de Versailles exhibition center in Paris, France June 17, 2022. LinkedIn has more than 950 million members, the vast majority of whom do not pay for the service. Its primary businesses is charging money to recruiters and marketing and sales professionals for access to its trove of data. Ryan Roslansky, LinkedIn's chief executive, told Reuters that in an age when job titles are changing rapidly, LinkedIn is trying to encourage hiring people whose skills fit the job requirements, regardless of title or education. "For the majority of the world, you're going to find that those tasks are going to be augmented by AI, so your role is going to need to adapt a little bit," Roslansky said.

Persons: Ryan Roslansky, Porte, Benoit Tessier, Roslansky, Stephen Nellis, Stephen Coates Organizations: Viva Technology, Porte de, REUTERS, Microsoft, LinkedIn, Reuters, Ivy League, Google, Thomson Locations: Paris, France, OpenAI, Minneapolis, San Francisco

☆ Planning for your dream job doesn't actually work, says millionaire bestselling author: You need a 'compass,' not a 'map'
▼ + stars: | 2023-05-17 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

Conventional wisdom says that to be successful, you should build a career plan: Map out where you are now, where you want to be and the steps you'll need to take to get there. Godin, a bestselling author and millionaire entrepreneur often dubbed a "marketing guru," says his accomplishments feel fulfilling specifically because he's never followed a predetermined path. His advice: Use "a compass and not a map," he recently told LinkedIn CEO Ryan Roslansky's "The Path" newsletter. "I got 800, 900 rejection letters in a row, and it was more than a year before anyone wanted to publish my next book," Godin said. With a career map, Godin might have pursued entrepreneurship more single-handedly, never authoring that first book on the side and discovering a passion for writing.

☆ I was laid off from LinkedIn and it stunned me. Here's how I got through the next 48 hours.
▼ + stars: | 2023-05-12 | by ( Arthi Raghu | ) www.businessinsider.com time to read: +8 min

Arthi Raghu is a former sales development leader at LinkedIn and part-time yoga instructor. I've now had 48 hours to process the news (and my emotions), and I wanted to share what's helped me feel grounded again. On a personal front, I'm going to enjoy a little downtime before my days get filled with Zoom meetings again. I'm going to write as much as I can and spend some much needed time with the people I love. Arthi Raghu is a former sales development leader at LinkedIn, part-time yoga instructor, certified mindset coach, and avid marathon runner.

☆ Microsoft’s LinkedIn Closes China App as It Cuts More Than 700 Jobs Worldwide
▼ + stars: | 2023-05-09 | by ( Newley Purnell | Rachel Liang | ) www.wsj.com time to read: 1 min

LinkedIn exited social media in China in 2021. Photo: Ng Han Guan/Associated PressHONG KONG— Microsoft ’s LinkedIn said it is closing down its China-focused jobs app and cutting 716 positions globally, citing slower revenue growth and changing customer behavior as it becomes the latest U.S. tech company to trim its workforce amid economic pressures. LinkedIn Chief Executive Ryan Roslansky said in a letter to employees Monday that teams globally will be reorganized, and that with customer demand changing, the company would use more vendors.

☆ LinkedIn Cuts More Than 700 Jobs Worldwide, Closes China App
▼ + stars: | 2023-05-09 | by ( Newley Purnell | Rachel Liang | ) www.wsj.com time to read: 1 min

WSJ explains why many professionals are getting the pink slip first. Illustration: Adele MorganHONG KONG— Microsoft ’s LinkedIn said it is closing down its China-focused jobs app and cutting 716 positions globally, citing slower revenue growth and changing customer behavior as it becomes the latest U.S. tech company to trim its workforce amid economic pressures. LinkedIn Chief Executive Ryan Roslansky said in a letter to employees Monday that teams globally will be reorganized, and that with customer demand changing, the company would use more vendors.

☆ LinkedIn cuts over 700 jobs, phases out China app as demand wavers
▼ + stars: | 2023-05-09 | by ( Stephen Nellis | ) www.reuters.com time to read: +3 min

In the past six months, more than 270,000 tech jobs globally have been cut, according to Layoffs.fyi, which has been tracking the fallout. A LinkedIn spokesperson said the vendors were "external partners" who would take on new and existing work. The remaining China app, called InCareers, will be phased out by Aug. 9, LinkedIn said. LinkedIn will retain a presence in China to help companies operating there to hire and train employees outside the country, the company spokesperson said. Before LinkedIn's announcement, 5,000 technology jobs had been in eliminated in May alone, according to Layoffs.fyi.

☆ LinkedIn to cut 716 jobs, phase out China local jobs app
▼ + stars: | 2023-05-09 | by ( Stephen Nellis | ) www.reuters.com time to read: +1 min

May 8 (Reuters) - LinkedIn, the social media network owned by Microsoft Corp (MSFT.O) that focuses on business professionals, said on Monday it would cut 716 jobs as part of broader changes that would also result in it phasing out its local jobs app in China. In a letter to employees, LinkedIn CEO Ryan Roslansky said the move to cut roles in its sales, operations and support teams was aimed at streamlining the company's operations. Roslansky also said in the letter that the changes would result in creating 250 new jobs. A LinkedIn spokesperson said that employees affected by the cuts would be eligible to apply for those roles. The remaining China app, called InCareers, will be phased out by Aug. 9, LinkedIn said.

☆ LinkedIn layoffs: Company to cut 716 jobs, exit China app InCareer amid 'challenging' economic climate
▼ + stars: | 2023-05-09 | by ( Laura He | ) edition.cnn.com time to read: +3 min

Hong Kong CNN —LinkedIn, the world’s largest social media platform for professionals, is cutting 716 positions and shutting down its jobs app in mainland China, the California-based company announced. Ng Han Guan/APAs part of the move, LinkedIn will phase out InCareer, its app for mainland China, by August 9. LinkedIn is the last major Western social media app still operating in mainland China. Maimai was launched in 2013 and dubbed the Chinese version of LinkedIn. “We’re also facing a significantly more challenging operating environment and greater compliance requirements in China.”

☆ LinkedIn lays off 716 employees, kills China jobs app
▼ + stars: | 2023-05-09 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +1 min

LinkedIn, the popular business social networking platform owned by Microsoft , will discontinue its China-specific jobs app InCareer and lay off 716 employees worldwide, the company said in a message to employees. LinkedIn launched InCareer in Dec. 2021 after sunsetting its localized LinkedIn product in China. Shares of parent company Microsoft were largely flat in pre-market trading Tuesday morning. LinkedIn will continue to operate other businesses in China, including its LinkedIn Learning product. The total number of InCareer and LinkedIn users in China was over 57 million, according to an InCareer page.

☆ Opinion | No One Knows the Value of a College Degree Like Someone Without One
▼ + stars: | 2023-04-26 | by ( Christopher Zara | ) www.nytimes.com time to read: +3 min

The good news is, future job searches may not always be as bleak as mine have been. to Delta Air Lines are dropping college degree requirements for many roles, focusing instead on “skills-based hiring,” a philosophy that emphasizes people over pedigrees. Consider the ever-persistent education wage gap, which has been widening for decades and by some measures got even worse during the past few years. Can we be so surprised that the media presents an incomplete picture about higher education when so few journalists navigate the working world without a four-year degree? One 2022 survey conducted by Morning Consult found that even though 72 percent of employers said they didn’t believe a college degree was a great indicator of a person’s skills, more than half still hired candidates from degree programs anyway because they saw doing so as a “less risky choice.”

☆ Microsoft CEO Satya Nadella’s No. 1 tip for career success—if you don’t do this, ‘you can’t grow’
▼ + stars: | 2023-03-24 | by ( Morgan Smith | ) www.cnbc.com time to read: +3 min

Microsoft CEO Satya Nadella never expected to lead one of the world's largest, most powerful tech companies — he was just excited to work there, period. One of the most important lessons he learned in his decades at Microsoft — and his "best career advice" — is simple: "Don't wait for your next job to do your best work." Throughout his tenure at Microsoft, Nadella had to constantly adapt depending on the teams he worked with and the divisions he managed, all while keeping pace with fast-changing technologies. "You cannot grow if you don't think your growth comes because of what you're doing," he added. If you're feeling stuck at work or struggling to find meaning in your job, Nadella has advice for that, too.

☆ Uber’s CEO almost said no to the job—then Spotify’s CEO convinced him to take it
▼ + stars: | 2023-01-28 | by ( Morgan Smith | ) www.cnbc.com time to read: +3 min

When Uber first approached now-CEO Dara Khosrowshahi about leading the company, he ignored the call. It was 2017, and the rideshare app was going through a "historically difficult time," Khosrowshahi told LinkedIn CEO Ryan Roslansky in a recent interview. He was entering his twelfth year as Expedia's CEO, and still "having a great time," he told Roslansky. He was prepared to call Uber's board of directors and take himself out of the running for CEO — until one conversation with a friend changed his mind. The following morning, Khosrowshahi called the head hunter back — and in August 2017, he was announced as Uber's new CEO, after a unanimous vote from the board.

☆ This is the No. 1 career mistake young people make 'all the time,' says Uber's CEO—how to avoid it
▼ + stars: | 2023-01-19 | by ( Morgan Smith | ) www.cnbc.com time to read: +2 min

While some people might argue that the secret to success lies in creating a detailed, linear path to your ultimate career goal, Uber CEO Dara Khosrowshahi says over-planning isn't just ineffective — it can torpedo your chances of building a fulfilling career. "Don't over-plan your career … I see young people make this mistake all the time," Khosrowshahi told LinkedIn CEO Ryan Roslansky in a new interview published Thursday. "I've never been in a hurry in my career, because if you're open, and you really want to hone your craft, it's so much more satisfying [to take your time]." "People talk about financial compounding — there's a career compounding that's magical. Here's how to pick them and stick to themSign up now: Get smarter about your money and career with our weekly newsletter

☆ From Great Resignation to great uncertainty, the big quit may be losing steam
▼ + stars: | 2022-11-11 | by ( Goh Chiew Tong | ) www.cnbc.com time to read: 1 min

The Great Resignation has dominated the workplace for nearly two years — but employers may soon be able to heave a sigh of relief. The labor market is now "emerging from" the Great Resignation, LinkedIn's CEO Ryan Roslansky told CNBC Make It. The phenomenon — also known as the "Great Reshuffle" — refers to the mass exodus of workers during the pandemic. According to Roslansky, the year-on-year share of global LinkedIn members changing jobs has dropped from a high of 44% in September last year to -2% this year. In November alone, more than 20,000 U.S. tech workers were laid off, as internet giants Twitter, Meta and Salesforce downsized their workforce in the past week.

☆ Opinion: Employers should stop caring so much about college degrees
▼ + stars: | 2022-10-13 | by ( Ryan Roslansky Byron Auguste For Cnn Business Perspectives | Ryan Roslansky | Byron Auguste For Cnn Business Perspectives | ) edition.cnn.com time to read: +5 min

Employers are more open to new ways of finding and evaluating job candidates, and those that move swiftly in this direction will build more resilient teams. Broader talent poolWhen employers use degrees as a proxy for skills, they miss out on half of the workforce, as Opportunity@Work’s research has shown. LinkedIn data suggests that certain industries – like professional services, finance and tech – are some of the hardest sectors for workers without bachelor’s degrees to break into. It can also spur greater diversity, since 61% of Black workers, 55% of Hispanic workers, 66% of rural workers and 61% of veteran workers have in-demand skills but not bachelor’s degrees. Recognizing the diverse ways skills are acquired and adopting a skills-first approach to talent will bring greater transparency, efficiency and equity to the labor market, making it easier for anyone from anywhere to achieve anything.

☆ I started my new role as LinkedIn's CEO during the pandemic. Here's what I learned from my first 6 months on the job.
▼ + stars: | 2020-12-14 | by ( Ryan Roslansky | ) www.businessinsider.com time to read: +11 min

Roslansky shares what he's learned the first six months of being CEO and leading the company through a pandemic. It's been six months since I became LinkedIn's chief executive and, as I shared on day one, I never imagined I'd step into this new role during a pandemic. As we near the one-year mark of the pandemic, it's become clear our lives won't likely return to a pre-COVID-19 "normal." The only way you learn to be a CEO is by being a CEO, and there have been countless learnings every day about managing through uncertainty. Provide the resources working parents need to be successful as they're juggling work, childcare, and distance learning all from home.

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